Social media innovations of recent years, have enabled an omnipresent platform, a shared space in the virtual sub-world. When 60% of mobile phone users born after 1985 use their devices mainly for social media, the amalgamation of these platforms, they’re use, design and implementations within the market are crucial factors for the global economy. A market of channelled solutions with tailored advertising has been the greatest achievement so far, and replacing general advertising, even strategic advertising. Chanel advertising allows market behaviour refinement of unprecedented accuracy. Still however the efficiency of this scheme is little better than skimming a peddle across the surface of the lake. Eventually, no matter how well you angle your campaign, eventually it will sink into the depths by the weight of time. As Facebook reach over 10% of the world’s population, channeled advertising is widely available, but how and why should it be effective, when the use of social media has never been properly defined? Where social groups converge on topics of interest, by authorisations based on real-world interactions, or by assumed random association, you might as well be launching your peddle into an assemble of fishing boats, because the way information travels online in social media, is as clustered as busy traffic.
Efficiency in the sub-world of online platforms hasn’t yet emerged. There hasn’t been and until now, that is with the development of Horoscorpio, any second generation social media platform, capable of managing traffic within social circumstances. The rules of engagements have substituted us this far, but who hasn’t broken them, really, do you expect all facebook friends have really met each other in the real world? If so, then I’ve got some modernised medieval literature you may prefer, King James the I’s lesson on witchcraft will certainly provide your boon, on the term ‘meeting’. Back on topic the longevity of this social media infrastructure such as Pinterest, Twitter, Google+ and others, is limited, and an augmented technology might as well replace the whole lot in another twenty years, because the rules of engagement are archaic. This of course is a common problem, and you see in most cities of the world, the new way, and the old, evident in architecture, entertainment, food, you name it. The sub-world of online social media is necessarily the new, but here we all are relatively, members of the old order, trying to figure out what to do with it. Let me tell you right now, the oldest social scheme still common today, is astrology. Whether Chinese or Babylonian, the zodiac has proven an effective tool for navigation, social cohesion and education, not to mention the fun involved (gamification). The measure of time-space by the position of planets is the considerable underscore in astrology, and what astrologers use to make predictions mostly. The archaic form of star signs doesn’t actually play a big role, though it’s the kindest measure and has been popularised the most for novelties sake. The efficient scaling involved in measuring motion of the solar system, and the assembly of relative order in our lives, is more progressively termed planetology, which is so sophisticated no adequate social schemes to date emerged. However computing and the internet changed this fact. A social standard beyond the imagination of the the ancients is available in Horoscorpio, a designer utility of first person, real-time planetological references for social applications, in groups, and the pan-ultimate matrix. The sub-world of online platforms has become not a universe, but a versistasis. So I coined the neologism after a lot of theory and development of metaphysics, recorded into my book series, the Alchemy Series, where concepts such as versaflux, or versistasis regard the actual differences in reality, previous scrubbed over as a universe. As the author Jason Jowett, founder of Horoscorpio and designer of this dynamic tool, I implore you, it's time you reassess the prerogatives for online usage, with parameters based on human wellbeing, not exposure to advertising. The existing Aspect Mediations on offer can be greatly developed, and there's a host of original applications similarly deploying planetology. I only need the capital to continue prototype development. Though I haven't succeeded thus far in bringing awareness to the religious community, particularly those who have worshipped the son of God for two thousand years. For me, the topological framework of scale is the living Christ, a holographic ultimate state, one we can touch, and know, as it’s familiar as the colours of the rainbow, and common shapes.